Creativity is an eclectic trait and identifying talented, creative people is a daunting task. Furthermore, recruiters have their own yardsticks to measure creativity through equally eclectic, prejudice-ridden and mystical approaches to assessment. One of the major challenges to identify creativity is objectivity—the removal of the self from the assessment process.
Creative Circle—which delivers talent solutions across North America with offices in 20 major US cities—decided to take the guess work out of the recruitment process and chose ExpertRating to develop a series of design and creative ability tests for job seekers on both Windows and Mac environments. One of the main requirements was to deliver a complete selection of the latest graphics design tests for all leading technologies, updated to the latest versions within 1 month of new release. At the time of signing up with ExpertRating, Creative Circle was operating from six different locations across the US and they envisioned having many other offices in a short period of time.